dtc buyer
KYLEE
KRAMER
About Me
I graduated from Seattle Pacific University with a degree in Apparel Merchandising and a minor in Business Administration. My journey started with a leap of faith—moving from Southern California to Seattle to pursue my dreams in fashion. The Pacific Northwest not only provided me with an exceptional education but also allowed me to grow, explore new perspectives, and embrace challenges that shaped me both personally and professionally. Seattle became a pivotal chapter in my life, one that continues to influence the way I approach my career and my creativity.
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After completing my degree, I moved back to Southern California, where the sun, surf, and lifestyle perfectly align with my passions. Whether I’m soaking up the sun at the beach, making memories at Disneyland, or spending quality time with loved ones, I cherish the balance between work and life.
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With years of experience in the fashion industry, I've had the privilege of working with renowned brands like Lucky Brand Dungarees, Boardriders, and Liberated Brands. My professional journey has been diverse. I’ve developed expertise in various aspects of the fashion and retail world, from merchandising and buying to strategy and inventory management. Currently, I oversee the Direct to Consumer Buying for RVCA, Spyder, and Captain Fin, managing a wide range of categories to ensure we deliver high-quality products that resonate with our customers and reflect the unique identity of each brand.
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I’m passionate about creating meaningful connections with both the brands I represent and the people I work with. Fashion isn’t just about clothes; it’s about identity, culture, and making a statement. Every decision I make is driven by my commitment to delivering products that resonate with consumers while staying true to the essence of the brands I work with.
Work Experience
DTC BUYER - RVCA, SPYDER, + CAPTAIN FIN
NOV 2022 - PRESENT
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Added Retail Buying for Direct To Consumer market while continuing ownership of eCommerce channel.
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Expanded buying portfolio by acquiring Spyder and Captain Fin buying responsibilities following company acquisition to Liberated Brands in September 2023.
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Proactively identifies risks and develops action plans to have a positive impact on the DTC business.
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Identifies key opportunities to maximize sales and drive the process to meet financial objectives.
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Partners with Allocations Team to manage retail delivery flows, floor-sets, collection launches, and replenishment of high sell-through product.
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Executes Full Price markdowns and Outlet transfers based on inventory capacities and management needs. Recommends promotional strategies when needed.
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Handles purchase order (PO) entry, maintenance, and updates throughout the seasonal cycle.
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Took on additional responsibility for retail store allocations, leveraging inventory and receipt plans to optimize stock distribution, ensuring alignment with company goals during restructuring.
Men’s | Men’s Sport | Women’s | Women’s Sport | Swim | Snow Boys | Girls | Accessories
ECOMMERCE BUYER - RVCA
AUG 2022 - NOV 2022
Men’s | Men’s Sport | Women’s | Women’s Sport | Swim
Boy’s | Accessories
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Expanded eCommerce buying scope to include all RVCA categories - Men’s, Women’s, Boy’s, and Sport.
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Owned markdowns, stock transfers, and aged inventory management.
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Led and presented weekly and monthly selling recaps for Brand partners and eCommerce team.
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Provided key business insights and sales data during weekly Global Leadership Brand meetings across AMS, EMEA, and APAC Regions.
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Collaborated with Site Merchandisers and Marketing on key stories, franchises, collections, and GTM plan.
ASSOCIATE ECOMMERCE BUYER - RVCA
DEC 2021 - AUG 2022
Women’s | Women’s Sport | Accessories
Supported the Men’s Business
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Maintained buying responsibilities for the Women’s category and assumed ownership over Women’s Sport.
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Grew my financial acumen by working collaboratively with Planning to manage OTB and Ladder Plans. - Analyzed selling data, business trends, and wins/misses for weekly and monthly selling reports.
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Collaborated cross-functionally with product teams to align inline products with business needs and provided detailed reports to support the achievement of sales goals.
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Took ownership of the GTM calendar while role was being backfilled. Met with the Marketing team daily to adjust emails and social posts based on inventory levels, late WIPS, and status of product images.
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Demonstrated strong collaboration and leadership cross-functionally with RVCA and Boardriders teams.
ASSISTANT ECOMMERCE BUYER - RVCA
SEP 2020 - DEC 2021
Women’s | Accessories
Supported the Men’s and Sport Businesses
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Created seasonal tracking document and collection collaboration tracker to manage inventory levels and WIP dates, during the crucial period of increased port delays.
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Monitored business trends by running WTD, MTD, Seasonal, and YTD sales reports to track performance and provide the buying team with key sales insights.
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Managed the entire SMU process - from analyzing sales/historical needs, collaborating with the SMU Product Team on designs, to executing sales orders, and online presentation.
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Worked closely with Sales Ops to ensure sales orders were written and product was allocated to orders upon arrival.
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Partnered cross-functionally with Billabong to help run eCommerce selling reports for their buying team.
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Initiated analysis of RVCA Women's Business and managed the buying process for three seasons.
MERCHANT ASSISTANT FOR ACCESSORIES
JAN 2019 - JUN 2020
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Responsible for assortment plans, style setup, PO's, promos, and markdowns for the Accessories Business for Retail, eCommerce, and Outlet.
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Worked both vertical and horizontal integration with our in-house design team and 3rd Parties/vendors.
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Managed and distributed samples, inventory management, and helped merchandise the website.
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Helped project buys and size breaks alongside Footwear Buyer.
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Ran MTD, YTD, TY/LY, and weekly selling recaps for the Accessories Buyers.
RETAIL ASSOCIATE
SEP 2017 - SEP 2018
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Arranged storefront window display to reflect themes, seasons, stories, and show & sell merchandise
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Assisted customers in choosing clothing and accessories for their individual style and preference
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Sold an average of $2,000 retail merchandise per day to both new and 10 - 15 repeat customers
TEACHER'S ASSISTANT
SEP 2017 - MAR 2018
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Teacher's Assistant for Appearance and Culture (Autumn 2017) and Retail Merchandising (Winter 2018)
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Managed peers’ grades and gave feedback on progress
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Organized sessions for students to ask questions or receive help on tests and projects
EVENT PROGRAMMER
SEP 2016 - JUN 2017
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Executed 11 campus-wide events for a range of 300-1,800 students and faculty while efficiently communicating with university organizations and outside vendors
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Chaired inaugural event of the school year, managed a budget of $20,000, and delegated tasks to team members
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Launched new Multicultural Celebration event as part of 1st Culture Week. Managed a team of 15 to provide entertainment and food
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Provided ADA-compliant accommodations (wheelchair access, visual aids, and interpreters)
PUBLICIST
SEP 2015 - JUN 2016
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Planned and completed more than 10 Arnett Resident Hall Council events on a team of 8
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Coordinated with other teams to plan a student retreat and an end of the year ball
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Designed, negotiated pricing, fundraised, and sold residence hall apparel in conjunction with a graphic designer
Education
SEP 2014 - MAR 2018
Bachelor of Arts in Apparel Merchandising
Minor in Business Administration
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11 Quarters on Dean’s List
Magna Cum Laude
Teacher’s Assistant
Appearance and Culture | Fall Quarter 2017
Retail Merchandising | Winter Quarter 2018
3.80
GPA
Kappa
Omicron Nu
Honor Society
Ivy
Honorary
Honor Society
STUDY ABROAD
Community Engagement
FASHION INVOLVEMENT
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Bellevue Fashion Week Dresser – Bellevue, WA September 2017
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Model, MODE Fashion Show – Seattle, WA May 2015 and 2016
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Mode Seattle Pacific Fashion Group – Seattle, WA 2014 – 2015
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Luly Yang Couture Dresser – Seattle, WA November 2014
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FIDM 3 Days of Fashion – Los Angeles, CA June 2012
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STUDENT DEVELOPMENT
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4th Grade Classroom Volunteer – Wallen L. Andrews School; Whittier, CA 2008 – 2017
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Junior Achievement – Seattle, WA November 2014
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Link Crew High School Leader – Glendora, CA 2013 – 2014
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MISSION WORK
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Engage the Crisis Mission Team – Frankfurt, Germany August 2016
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Community outreach during study abroad to refurbish a school – Armenia, Belize December 2015
