Photo from: Stephanie Asper
MEET THE TEAM
MACKENZIE HEATH - Merchandise Director
FAITH WANG - Lead Product Developer
JULIANNE CUBACUB - E-Commerce Merchandiser
ANIKA JOSUND - Trend Forecaster and Merchandiser
KYLEE KRAMER - Product Manager
MORGAN GASTON - E-Commerce Director
Urban Spring
In developing a mood-board, for the Spring 2019 collection, Onyx + Olive drew inspiration from the city-life and sweeping views of San Francisco. The board showcases architecture and interior decor, that we at Onyx + Olive feel conveys the passion and emotions of our customers. We were greatly inspired by nature and the bold colors that breath new life into the fashions of spring with each passing season.
Onyx + Olive's
Inspiration
Mood Board
[click for more info]
PSYCHOGRAPHICS
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Lives an active lifestyle
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Savvy with new technology
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Utilizes social media (Facebook, Instagram, Pinterest, Twitter) on a daily basis
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Enjoys being outdoors
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Trend setter: always looking for the newest and upcoming trends in fashion
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Quality over quantity when purchasing products
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Utilitarian buying habits, purchases for practical uses based on needs
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Recent college grads in or entering the workforce
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Live in the urban location/city of San Francisco
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Female, Age 20-35
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Middle to upper class range with a moderate to better budget.
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Personality: the millennial working woman, artsy and creative, lives an active lifestyle while paying attention to up and coming trends, always on the go, does not like being confined to an office space, all while wanting to be put together.
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VALS: Experiencers, Innovators, Thinkers, & Achievers
TARGET MARKET
Photo from: Stephanie Asper
ONYX + OLIVE'S SPRING 2019 LINE
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
LOOK 1
Designed by: Kylee Kramer
Featuring: the Kylee Jumpsuit and the Cora Jacket
LOOK 2
Designed by: Mackenzie Heath
Featuring: the Caroline Blouse and the Mackenzie Pants
LOOK 3
Designed by: Julianne Cubacub
Featuring: the Jules Jacket and the Luna Dress
LOOK 4
Designed by: Morgan Gaston
Featuring: the Blakely Blouse and the Morgan Skirt
LOOK 5
Designed by: Anika Josund
Featuring: the Elaine Bodysuit and the Elizabeth Pant
LOOK 6
Designed by: Faith Wang
Featuring: the Charlotte Sweater and the April Skirt
