Visual Merchandising
MEET THE TEAM
Jacob Yang | Interior MD
Jaclyn Nord | VM Team Leader
Julianne Cubacub | Window MD
Brynn Williams | Brand Manager
Kylee Kramer | Merchandiser
Dakotah Bloss | Creative Director
Mckayla Seiber | POP MD
TARGET MARKET
Women ages 20 - 30 who appreciate small businesses, quality clothing, and a pleasant shopping experience
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Queen Anne, Seattle, WA
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Utilizes a combination of cost-oriented pricing and competition-oriented
pricing in order to make a profit and stay relevant in the market
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LOCATION
PRICING STRATEGY
MERCHANDISE
50-70% of the clothing Peridot carries is from their private label, while the rest of the merchandise is purchased through vendors
free-form layout
open back window
iron grid in the windows
face-out
t-jewelry stands
rail racks
t-racks
tables
POP displays
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FIXTURES
The wisteria of the window acts as a wall, so that the window is the main focus, without the background of the store interior being a distraction. It encourages the shopper to enter the store, by showing simple, feminine and unique outfits that work well with the floral and swing. The vertical display of flowers and the swings portray a very earthy look, which is aimed at the image of the store and the target market.
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